Using LinkedIn to find a job

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Using LinkedIn to find a job

Posted by Rob on July 15, 2013

We’ve talked about networking, hidden job markets and how to write a great résumé, but did you know you can also use social media to find jobs? There are several different kinds to choose from, but today I would like to talk about LinkedIn, drawing from my own experience.

LinkedIn can be an awesome tool to market yourself to prospective employers, without even really seeking them out. This social network is set up in such a way that employers can find what they’re looking for, and you want to make sure you stand out!

It is important to mention, however, that LinkedIn is a form of social media. As such, you must take into consideration the privacy implications of posting your personal information online. Be sure to explore the account settings on LinkedIn to set up the privacy settings that work for you. Similar to Facebook, LinkedIn allows you to control what people can see in a public profile, versus what can be seen if someone is “connected” to you on LinkedIn.

LinkedIn is a great tool for job seekers and networkers alike. In fact, many companies have pages on LinkedIn that alert you when jobs are available. You can also apply right there on LinkedIn! This of course means you have to use the tool wisely. Fill out the profile page as you would your résumé, leaving no inconsistencies.

Here are some of my favourite tips:

Your LinkedIn profile should essentially be an online representation of your current résumé. Include volunteer work, accomplishments, relevant skills and your employment history. Employers will likely check to see if you’re on LinkedIn and could cross‑reference your submitted résumé with what appears on your LinkedIn profile.
Pay attention to your photo. Browse around the LinkedIn pages of the kinds of people you want to emulate in terms of career position. What kind of photo do they have representing themselves on LinkedIn? Many times it’s a professional headshot. You can get similar results with a simple point and shoot camera and a white background. A little Photoshop can go a long way, too!
Write a summary that isn’t too detailed, but instead is made up of several well-chosen words and sentences that best reflect your professional characteristics and career ambitions. This isn’t the place for a cover letter. It’s a short, professional biography.
LinkedIn now allows users to showcase work samples, whether it’s a presentation, a report, images or videos. Feel free to include these on your profile so the employer can see immediately what you’re capable of.
Ask for recommendations and endorsements. You can ask any previous employers or colleagues to write recommendations and endorsements that can appear right on your page. The more you have, the better you look, quite honestly! Make sure you seek recommendations and endorsements from a wide range of people who can attest to your employment history, volunteer work or academic achievements.

LinkedIn can be an incredibly powerful employment tool. Include it on your cover letter for jobs you apply to so employers can get a glimpse into your professional world and what people are saying about you!

Have you tried LinkedIn? What’s your story?

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